Downey, Hilary and Hamilton, Kathy L. and Catterall, Miriam (2007) Researching vulnerability: What about the researcher? European Journal of Marketing, 41 (7/8). pp. 734-739. ISSN 0309-0566
Full text not available in this repository. (Request a copy from the Strathclyde author)Official URL: http://dx.doi.org/10.1108/03090560710752375
Abstract
The aim of this paper is to explore researcher vulnerability and identify the ways in which research with vulnerable consumers can impact on consumer researchers. Researchers working in the domain of vulnerable consumers need to be aware that feelings of vulnerability may be reflected back to the researcher.
| Item type: | Article |
|---|---|
| ID code: | 4877 |
| Keywords: | consumer behaviour, interviews, ethics, marketing, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Strathprints Administrator |
| Date Deposited: | 08 Dec 2007 |
| Last modified: | 12 Mar 2012 10:41 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/4877 |
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