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Researching vulnerability: What about the researcher?

Downey, Hilary and Hamilton, Kathy L. and Catterall, Miriam (2007) Researching vulnerability: What about the researcher? European Journal of Marketing, 41 (7/8). pp. 734-739. ISSN 0309-0566

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Abstract

The aim of this paper is to explore researcher vulnerability and identify the ways in which research with vulnerable consumers can impact on consumer researchers. Researchers working in the domain of vulnerable consumers need to be aware that feelings of vulnerability may be reflected back to the researcher.

Item type: Article
ID code: 4877
Keywords: consumer behaviour, interviews, ethics, marketing, Marketing. Distribution of products, Marketing
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 08 Dec 2007
    Last modified: 04 Sep 2014 17:38
    URI: http://strathprints.strath.ac.uk/id/eprint/4877

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