Selling brand Bajaj : the pursuit of masculinity and identity consumption in modern India

Das, Sudipta and Hewer, Paul (2011) Selling brand Bajaj : the pursuit of masculinity and identity consumption in modern India. In: 6th Workshop on Interpretive Consumer Research, 2011-05-06 - 2011-05-07. (Unpublished)

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  Item type:	Conference or Workshop Item(Paper)
  ID code:	45868
  Dates:	Date Event 6 May 2011 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	13 Nov 2013 12:10
  Last modified:	09 Apr 2024 05:53
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/45868