An empirical investigation of the path from service blueprinting formality to perceived service quality

Gounaris, Spiros and Kostopoulos, Giannis (2008) An empirical investigation of the path from service blueprinting formality to perceived service quality. In: 17th Annual Conference of Services Marketing Excellence, 2008-09-26.

Abstract

This paper provides an empirical investigation of the path from service blueprinting formality to perceived service quality

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	45724
  Dates:	Date Event October 2008 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	06 Nov 2013 14:57
  Last modified:	09 Apr 2024 05:50
  Related URLs:	Organisation
  URI:	https://strathprints.strath.ac.uk/id/eprint/45724