Service elimination decision-making and the product life cycle model : project servdrop

Gounaris, Spiros and Papastathopoulou, Paulina and Avlonitis, George (2005) Service elimination decision-making and the product life cycle model : project servdrop. In: 12th Biannual Conference of World Marketing Association, 2005-07-05.

Abstract

This paper looks at project servdrop and service elimination decision-making and the product life cycle model

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	45713
  Dates:	Date Event 2005 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	06 Nov 2013 14:25
  Last modified:	09 Apr 2024 05:50
  URI:	https://strathprints.strath.ac.uk/id/eprint/45713