An integrative model of new service performance : evidence from the Greek financial services market

Papastathopoulou, Paulina and Avlonitis, George and Gounaris, Spiros (2001) An integrative model of new service performance : evidence from the Greek financial services market. In: Biannual Conference of World Marketing Association, 2001-07-10.

Abstract

This paper looks at an integrative model of new service performance and provides evidence from the Greek financial services market

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	45706
  Dates:	Date Event 2001 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	06 Nov 2013 13:51
  Last modified:	09 Apr 2024 05:50
  URI:	https://strathprints.strath.ac.uk/id/eprint/45706