Key account management orientation and its implications : a conceptual and empirical examination

Tzempelikos, Nektarios and Gounaris, Spiros (2009) Key account management orientation and its implications : a conceptual and empirical examination. In: 38th EMAC Annual Conference 2009, 2009-06-02.

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ORCID iDs

Tzempelikos, Nektarios and Gounaris, Spiros ORCID logoORCID: https://orcid.org/0000-0002-1328-8512;