Διοίκηση Στρατηγικών Σχέσεων : Μάρκετινγκ και Πωλήσεις για Πελάτες Στρατηγικής Σημασίας

Gounaris, Spiros and Stathakopoulos, Vlasis (2006) Διοίκηση Στρατηγικών Σχέσεων : Μάρκετινγκ και Πωλήσεις για Πελάτες Στρατηγικής Σημασίας. Stamoulis, Athens. ISBN 9603516635

Abstract

The first book in the Greek language with strategies, techniques and tools for proper selection and effective customer management strategic. Answers to questions of strategic planning, portfolio segmentation patronage of Key Account Manager (KAM), sales and management opposition compose a practical guide organizational policy and implementing Key Account.

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• Item metadata

  Item type:	Book
  ID code:	45460
  Dates:	Date Event 2006 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	29 Oct 2013 10:00
  Last modified:	08 Apr 2024 14:40
  Related URLs:	Publisher
  URI:	https://strathprints.strath.ac.uk/id/eprint/45460