Ibeh, K.I.N. and Brock, J.U. (2004) Conducting survey research among organisational populations in developing countries: can the drop and collect technique make a difference? International Journal of Market Research, 46 (3). pp. 375-373.Full text not available in this repository. (Request a copy from the Strathclyde author)
This paper draws upon relevant empirical evidence to suggest the greater effectiveness of the drop and collect survey (DCS) method in enhancing response rates among sub-Saharan African (SSA) organisations. It proposes these improved response rates to be more likely among smaller organisations, and in situations where direct, face-to-face contact can be achieved with key informants, by appropriately trained/experienced field staff. The implications of these findings for improving the overall flow and validity of research information in SSA and beyond are discussed.
|Keywords:||survey methods, research, developing countries, market research, Marketing. Distribution of products, Medicine(all)|
|Subjects:||Social Sciences > Commerce > Marketing. Distribution of products|
|Department:||Strathclyde Business School > Marketing|
|Depositing user:||Strathprints Administrator|
|Date Deposited:||25 Jan 2008|
|Last modified:||23 Sep 2016 02:14|