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Conducting survey research among organisational populations in developing countries: can the drop and collect technique make a difference?

Ibeh, K.I.N. and Brock, J.U. (2004) Conducting survey research among organisational populations in developing countries: can the drop and collect technique make a difference? International Journal of Market Research, 46 (3). pp. 375-373.

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Abstract

This paper draws upon relevant empirical evidence to suggest the greater effectiveness of the drop and collect survey (DCS) method in enhancing response rates among sub-Saharan African (SSA) organisations. It proposes these improved response rates to be more likely among smaller organisations, and in situations where direct, face-to-face contact can be achieved with key informants, by appropriately trained/experienced field staff. The implications of these findings for improving the overall flow and validity of research information in SSA and beyond are discussed.

Item type: Article
ID code: 4518
Keywords: survey methods, research, developing countries, market research, Marketing. Distribution of products, Medicine(all)
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 25 Jan 2008
    Last modified: 04 Sep 2014 15:48
    URI: http://strathprints.strath.ac.uk/id/eprint/4518

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