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Review of B. Bjerke and C.M. Hultman, 'Entrepreneurial Marketing: the Growth of Small Firms in the New Economic Era'

Shaw, E. (2004) Review of B. Bjerke and C.M. Hultman, 'Entrepreneurial Marketing: the Growth of Small Firms in the New Economic Era'. International Small Business Journal, 22 (1). pp. 110-113. ISSN 02662426

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Abstract

In writing Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era, Bjerke and Hultman address an emerging area within the marketing discipline which has received significant research attention both within the USA and Europe. Their book provides a comprehensive overview of the interface between marketing and entrepreneurship and discusses the impact that an entrepreneurial approach to marketing can have on the growth of small firms. Presented across 10 chapters, this book builds upon research at the marketing/entrepreneurship interface to provide a comprehensive understanding of the authors' understanding of what 'entrepreneurial marketing' is and what is required within the organization to acquire and support an entrepreneurial marketing approach.

Item type: Article
ID code: 4512
Keywords: entrepreneurship, marketing, small firms, small businesses, Marketing. Distribution of products, Business and International Management
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 25 Jan 2008
    Last modified: 04 Sep 2014 16:02
    URI: http://strathprints.strath.ac.uk/id/eprint/4512

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