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Consumer attitude and the usage and adoption of home-based banking in the United Kingdom

Howcroft, B. and Hewer, P.A. and Hamilton, R. (2002) Consumer attitude and the usage and adoption of home-based banking in the United Kingdom. International Journal of Bank Marketing, 20 (3). pp. 111-121. ISSN 0265-2323

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Abstract

This paper seeks to develop our understanding of consumer attitudes towards bank delivery channels. Accordingly, a questionnaire was designed to obtain information about which delivery channels consumers had used when acquiring four types of financial service. This information was then contrasted with data on how these consumers would acquire the same services if they had to purchase them again at some time in the future. The questionnaire also obtained information about the factors which consumers believed to be important in encouraging and discouraging the adoption of home-based banking. In concluding, the paper discusses and assesses some of the strategic implications of the study's findings for financial service providers.

Item type: Article
ID code: 4511
Keywords: banks, consumer attitudes, marketing, banking, Marketing. Distribution of products, Marketing
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 25 Jan 2008
    Last modified: 04 Sep 2014 14:56
    URI: http://strathprints.strath.ac.uk/id/eprint/4511

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