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Identity in motion: an exploratory study of conspicious consumption among car cruisers

Brownlie, D. and Hewer, P.A. and Treanor, S. (2006) Identity in motion: an exploratory study of conspicious consumption among car cruisers. Finanza Marketing e Produzione, 5. pp. 99-107. ISSN 1593-2230

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Abstract

For some people brands are consumed for their difference. For others cars are consumed simply with indifference. However, of interest to this study are those for whom the mere presence of brand signs and symbols demands an act of agency - that of debadging which we believe signals, not only a desire to stand out from the crowd but more importantly to affiliate with others.

Item type: Article
ID code: 4505
Notes: Special Issue: 34th EMAC Conference Milan Rejuvenating Marketing: Contamination, Innovation, Integration
Keywords: branding, consumer research, car industry, cars, conspicious consumption, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 28 Jan 2008
    Last modified: 16 Jul 2013 20:33
    URI: http://strathprints.strath.ac.uk/id/eprint/4505

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