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Constructing hortiporn: on the aesthetics of stylised exteriors

Hewer, P.A. and Brownlie, D. (2006) Constructing hortiporn: on the aesthetics of stylised exteriors. Advances in Consumer Research, 33. pp. 36-42. ISSN 0098-9258

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Abstract

Examines the use of glamorously stylised photographic images embedded in highly refined aesthetic text (the Plant Room), not only as an information technology, but more formally as a situated representational practice producing meaning through signification (Williamson, 1978). We argue that there is a discursive economy of signs and spaces operating within the images and that when embedded within texts, they become active sites of representational practice. Images are referred to as 'hortiporn', where photography inscribes a 'look' into a subject position that demands submission. In this way, the premeditated images of the subject-text not only anticipate forms of arousal, they provide simulations of pleasure.

Item type: Article
ID code: 4503
Keywords: photography, marketing, market research, consumer research, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Strathprints Administrator
Date Deposited: 28 Jan 2008
Last modified: 16 Jul 2013 20:37
URI: http://strathprints.strath.ac.uk/id/eprint/4503

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