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The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by Strathclyde researchers, including by researchers from the Physical Activity for Health Group based within the School of Psychological Sciences & Health. Research here seeks to better understand how and why physical activity improves health, gain a better understanding of the amount, intensity, and type of physical activity needed for health benefits, and evaluate the effect of interventions to promote physical activity.

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Consuming love in poor families: Children's influence on consumption decisions

Hamilton, K.L. and Catterall, M. (2006) Consuming love in poor families: Children's influence on consumption decisions. Journal of Marketing Management, 22 (9-10). pp. 1031-1052. ISSN 0267-257X

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Abstract

This paper explores consumption practices in poor families focusing on children's influence on consumption decisions. Based on in-depth interviews with 30 such families, the study demonstrates that children exert considerable direct and indirect influence on family consumption decisions and practices. Consumption in poor families often revolves around children and parents make considerable sacrifices to ensure their children are not stigmatised by the visibility of poverty. Indeed, some parents place their own needs and desires on hold until their children are older. The findings are discussed with reference to love influence in family consumer research