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Innovativeness and consumer involvement in the Chinese market

Hynes, N. and Lo, S. (2006) Innovativeness and consumer involvement in the Chinese market. Singapore Management Review, 28 (2). pp. 31-46. ISSN 0129-5977

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    Abstract

    There are many markets where two technologies co-exist and compete and predicting consumer choice in this situation is difficult. Existing theories such as the diffusion of innovation go some way to explaining the initial take up of the new technology but in markets where both technologies are in a mature stage, other measures such as consumer involvement may be better indicators of consumer choice. This study examines the relationship between domain specific innovativeness (DSI) and consumer involvement profiles (CIP) in the camera market. It provides evidence of cross cultural validity of these scales and provides initial evidence to suggest consumer involvement is a better predictor of behaviour than innovativeness in markets where two relatively mature technologies compete side by side.

    Item type: Article
    ID code: 4500
    Keywords: innovativeness, marketing, product development, consumers, china, markets, creativity, Marketing. Distribution of products, Business, Management and Accounting (miscellaneous)
    Subjects: Social Sciences > Commerce > Marketing. Distribution of products
    Department: Strathclyde Business School > Marketing
    Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 28 Jan 2008
    Last modified: 05 Sep 2014 00:05
    URI: http://strathprints.strath.ac.uk/id/eprint/4500

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