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Marketing through alliances and networks

Shaw, Eleanor (2003) Marketing through alliances and networks. In: Marketing changes. Thomson Learning, London, pp. 147-170. ISBN 1861526733

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Item type: Book Section
ID code: 4491
Keywords: Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Depositing user: Strathprints Administrator
Date Deposited: 27 Jan 2008
Last modified: 04 Oct 2012 15:08
URI: http://strathprints.strath.ac.uk/id/eprint/4491

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