Shaw, E. (2004) Social Enterpriser and Entrepreneurial Marketing: Myth or Reality. Qualitative Market Research: An International Journal, 7 (3). pp. 194-205. ISSN 1352-2752
Full text not available in this repository. (Request a copy from the Strathclyde author)Official URL: http://dx.doi.org/10.1108/13522750410540209
Abstract
This paper presents some of the findings to emerge from a qualitative study of social enterprise in the UK. The findings discussed in this paper refer to the marketing activities of social enterprises and consider the extent to which these can be described as "entrepreneurial". This discussion suggests that while social enterprises do engage in entrepreneurial marketing, the local embeddedness of their activities, their not-for-profit orientation and challenges posed by social exclusion impact on their marketing activities.
| Item type: | Article |
|---|---|
| ID code: | 4487 |
| Keywords: | entrepreneurialism, marketing, quality, research, social enterprise, environment, small business, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Strathprints Administrator |
| Date Deposited: | 22 Jan 2008 |
| Last modified: | 12 Mar 2012 10:41 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/4487 |
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