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Social Enterpriser and Entrepreneurial Marketing: Myth or Reality

Shaw, E. (2004) Social Enterpriser and Entrepreneurial Marketing: Myth or Reality. Qualitative Market Research: An International Journal, 7 (3). pp. 194-205. ISSN 1352-2752

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Abstract

This paper presents some of the findings to emerge from a qualitative study of social enterprise in the UK. The findings discussed in this paper refer to the marketing activities of social enterprises and consider the extent to which these can be described as "entrepreneurial". This discussion suggests that while social enterprises do engage in entrepreneurial marketing, the local embeddedness of their activities, their not-for-profit orientation and challenges posed by social exclusion impact on their marketing activities.

Item type: Article
ID code: 4487
Keywords: entrepreneurialism, marketing, quality, research, social enterprise, environment, small business, Marketing. Distribution of products, Marketing
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 22 Jan 2008
    Last modified: 04 Sep 2014 16:02
    URI: http://strathprints.strath.ac.uk/id/eprint/4487

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