Perceived corporate identity/strategy dissonance : triggers and managerial responses.

He, Hong-Wei and Balmer, J. (2007) Perceived corporate identity/strategy dissonance : triggers and managerial responses. Journal of General Management, 33 (1). pp. 71-91. ISSN 0306-3070

Abstract

This article reports a theory-building case study relating to identity and strategy during a period of environmental transformation.

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• Item metadata

  Item type:	Article
  ID code:	44845
  Dates:	Date Event 2007 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	13 Sep 2013 13:24
  Last modified:	08 Apr 2024 20:42
  Related URLs:	Journal or Publication
  URI:	https://strathprints.strath.ac.uk/id/eprint/44845