Picture of smart phone in human hand

World leading smartphone and mobile technology research at Strathclyde...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by Strathclyde researchers from the Department of Computer & Information Sciences involved in researching exciting new applications for mobile and smartphone technology. But the transformative application of mobile technologies is also the focus of research within disciplines as diverse as Electronic & Electrical Engineering, Marketing, Human Resource Management and Biomedical Enginering, among others.

Explore Strathclyde's Open Access research on smartphone technology now...

Country-of-origin 1965-2004: a literature review

Dinnie, Keith J. (2004) Country-of-origin 1965-2004: a literature review. Journal of Customer Behaviour, 3 (2). pp. 165-213. ISSN 1475-3928

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

From the publication of its first study in 1965 up to the present day, country-of-origin has attracted a high level of interest from both scholars and practitioners. This paper reviews the country-of-origin literature and traces the conceptual development of the country-oforigin construct. The value of such literature reviews resides in their ability to provide scholars, students, and practitioners with a critical appraisal of the existing research on a topic. By classifying and evaluating the extant knowledge base of the country-of-origin area, this literature review not only delineates the major themes and issues in the field but also identifies and develops avenues for future research. Three main periods are identified in the development of country-oforigin research, and the conceptual development of the country-of-origin construct is assessed through a chronological perspective.