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Political exhortation, patient expectation and professional execution: Perspectives on the consumerisation of healthcare

Hogg, Gillian M. and Laing, Angus (2002) Political exhortation, patient expectation and professional execution: Perspectives on the consumerisation of healthcare. British Journal of Management, 13 (2). pp. 173-188. ISSN 1045-3172

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Abstract

A central theme underpinning the reform of public-sector services in western economies since the 1980s has been the emphasis on reorienting service provision around the user. Public-sector organizations have been forced to reappraise the design of the service delivery process, in particular the service encounter, to take account of the resultant changes in service users' expectations. Such focus on the service user has fundamental implications for public-sector professionals, specifically challenging the dominance of service professionals in the design and delivery of services. Based on a survey of patient attitudes towards service provision in the National Health Service in Scotland (NHSiS) and in-depth interviews with senior hospital clinicians and managers, the paper critically examines the reaction of both patients and professionals to politically driven initiatives to reorientate the delivery of health-care services. Specifically the paper explores the emerging perspectives of both patients and professionals towards the consumerization of health care and the changing nature of the relationship between patients and professionals within a publicly funded health-care system.

Item type: Article
ID code: 4446
Keywords: national health service, service provision, healthcare, consumerisation, public-sector, Marketing. Distribution of products, Business, Management and Accounting(all), Strategy and Management, Management of Technology and Innovation
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 18 Nov 2007
    Last modified: 04 Sep 2014 15:12
    URI: http://strathprints.strath.ac.uk/id/eprint/4446

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