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The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by Strathclyde researchers, including by researchers from the Physical Activity for Health Group based within the School of Psychological Sciences & Health. Research here seeks to better understand how and why physical activity improves health, gain a better understanding of the amount, intensity, and type of physical activity needed for health benefits, and evaluate the effect of interventions to promote physical activity.

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Measuring market orientation in the Indonesian retail context

Hart, Susan and Soehadi, A.W. and Tagg, S.K. (2001) Measuring market orientation in the Indonesian retail context. Journal of Strategic Marketing, 9 (4). pp. 285-299. ISSN 0965-254X

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Abstract

The marketing literature reveals little agreement on the generalizability of two market orientation scales that were developed in earlier works. In this study, a market orientation scale was developed for a specific context,namely retailing and then assessed for reliability and validity. The data were collected from Indonesian retail firms. Three alternative models of the dimension structure of the market orientation construct were tested using confirmatory factor analysis. This procedure was then followed by a purifying process in order to investigate the stability of the items in the final MARKOR scale.The findings suggested that the four multi-item scales developed showed evidence of reliability and validity in this sample. Further, the findings showed that market orientation has positive effects on both supplier partnership and retail performance.