Online hotel reviews : the determinants of credibility
Wilson, Alan and Ney, Jillian (2012) Online hotel reviews : the determinants of credibility. In: AMA SERVSIG International Research Conference 2012, 2012-06-07.
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This paper discusses online hotel reviews.
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Item type: Conference or Workshop Item(Paper) ID code: 44323 Dates: DateEventJune 2012PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 08 Jul 2013 15:34 Last modified: 09 Apr 2024 05:48 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/44323
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