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Satisfaction criteria of short-break leisure travellers

Wilson, A. (2002) Satisfaction criteria of short-break leisure travellers. Hospitality Review, 4 (4). pp. 32-36. ISSN 1464-9101

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Abstract

This paper reports on a research undertaken with leisure travellers (n=58) in the over-45 years age category, while they were staying on short breaks within 5 three-star hotels in the highlands of Scotland, UK. The importance placed by respondents on various attributes of the hotels, the outdoor environment, and available local tourist information, were elicited through group discussions. The research found that in the short-break market, the outdoor environment and the whole booking process allow discrimination between different destinations/hotels. However, the quality of the accommodation and the perceived value for money are the factors that are most important with regard to customer satisfaction.

Item type: Article
ID code: 4432
Keywords: tourism, travel, leisure, consumer economics, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Strathprints Administrator
Date Deposited: 12 Nov 2007
Last modified: 12 Mar 2012 10:41
URI: http://strathprints.strath.ac.uk/id/eprint/4432

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