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Intra-corporate marketing practice crossvergence: Some notes from post-crisis Thailand

Andrews, T. (2006) Intra-corporate marketing practice crossvergence: Some notes from post-crisis Thailand. In: Handbook of Research on Asian Business. Blackwell, pp. 144-162. ISBN 1843769603

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Abstract

Explores the impact of cultural variance on the intracorporate implementation of electronic communication programmes in Thailand.