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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Intra-corporate marketing practice crossvergence: Some notes from post-crisis Thailand

Andrews, T. (2006) Intra-corporate marketing practice crossvergence: Some notes from post-crisis Thailand. In: Handbook of Research on Asian Business. Blackwell, pp. 144-162. ISBN 1843769603

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Abstract

Explores the impact of cultural variance on the intracorporate implementation of electronic communication programmes in Thailand.