Intra-corporate marketing practice crossvergence: Some notes from post-crisis Thailand

Andrews, T.; Wai-chung Yeung, Henry, ed. (2006) Intra-corporate marketing practice crossvergence: Some notes from post-crisis Thailand. In: Handbook of Research on Asian Business. Blackwell, pp. 144-162. ISBN 1843769603

Abstract

Explores the impact of cultural variance on the intracorporate implementation of electronic communication programmes in Thailand.

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• Item metadata

  Item type:	Book Section
  ID code:	4410
  Dates:	Date Event 2006 Published
  Subjects:	Social Sciences > Industries. Land use. Labor > Management. Industrial Management History General and Old World > Asia
  Department:	Strathclyde Business School > Strategy and Organisation
  Depositing user:	Strathprints Administrator
  Date deposited:	31 Oct 2007
  Last modified:	08 Apr 2024 12:23
  Related URLs:	http://dx.doi.org/10.1111/j.1467-8411.20...
  URI:	https://strathprints.strath.ac.uk/id/eprint/4410