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Intra-corporate marketing practice crossvergence: Some notes from post-crisis Thailand

Andrews, T. (2006) Intra-corporate marketing practice crossvergence: Some notes from post-crisis Thailand. In: Handbook of Research on Asian Business. Blackwell, pp. 144-162. ISBN 1843769603

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Abstract

Explores the impact of cultural variance on the intracorporate implementation of electronic communication programmes in Thailand.

Item type: Book Section
ID code: 4410
Keywords: thailand, interantaionalization, multinationals, crossvergence, international business, Management. Industrial Management, Asia
Subjects: Social Sciences > Industries. Land use. Labor > Management. Industrial Management
History General and Old World > Asia
Department: Strathclyde Business School > Strategy and Organisation
Related URLs:
Depositing user: Strathprints Administrator
Date Deposited: 31 Oct 2007
Last modified: 07 Dec 2013 06:35
URI: http://strathprints.strath.ac.uk/id/eprint/4410

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