Andrews, T. (2006) Intra-corporate marketing practice crossvergence: Some notes from post-crisis Thailand. In: Handbook of Research on Asian Business. Blackwell, pp. 144-162. ISBN 1843769603
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
Explores the impact of cultural variance on the intracorporate implementation of electronic communication programmes in Thailand.
| Item type: | Book Section |
|---|---|
| ID code: | 4410 |
| Keywords: | thailand, interantaionalization, multinationals, crossvergence, international business, Management. Industrial Management, Asia |
| Subjects: | Social Sciences > Industries. Land use. Labor > Management. Industrial Management History > Asia |
| Department: | Strathclyde Business School > Management |
| Related URLs: | |
| Depositing user: | Strathprints Administrator |
| Date Deposited: | 31 Oct 2007 |
| Last modified: | 12 Mar 2012 10:41 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/4410 |
Actions (login required)
| View Item |