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Change within the Mobile Communications Market - an initial assessment of the structural and organisational repercussions of 3G

Whalley, J.L. (2002) Change within the Mobile Communications Market - an initial assessment of the structural and organisational repercussions of 3G. Communications and Strategies, 45. pp. 177-194. ISSN 1157-8637

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Abstract

Over the last year or so the mobile telecommunications industry has undergone a complete sea change; the initial euphoria surrounding the German and UK licensing process, where widely optimistic claims about the array of possible services and uptake were made, has been replaced by widespread anxiety and pessimism. This anxiety and pessimism is driven by the large debts that companies have incurred to enter the market, doubts as to the validity of claims that 3G will usher in a whole new era of service development and the increasing belief that subscribers will not migrate in the required numbers to the new technology. The organisational and market repercussions of 3G are addressed in the following main section that is divided into three parts. In the first part infrastructure sharing between 3G license winners is dealt with, whilst in the second mergers and acquisition activity is examined. The third part focuses on the organisational form of 3G license winners and network scale. Conclusions are then drawn in the final main section.