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Integrated intelligent sensing, monitoring and decision support systems to facilitate optimum human performance and quality of life

Buis, Adrianus and McGarry, Anthony and Jones, Derek (2012) Integrated intelligent sensing, monitoring and decision support systems to facilitate optimum human performance and quality of life. [Report] (Unpublished)

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This report examines the potential for a new high-growth business, described here as Intelligent Sensor Systems (ISS), which aims to participate in the emerging Mobile Health (mHealth) sector, build upon the University of Strathclyde’s know-how and upon the skills base and ambition of the founders. The report examines the primary drivers for the market, maps out some potential directions across the broad spectrum of potential health and wellness applications and then recommends some specific possibilities for in-depth commercial exploration during a “Proof of Concept” phase. The ISS path to growth is likely to be best facilitated by adoption of the Venture Capital method of investing in which a five to seven year growth phase is divided into a series of twelve to eighteen month “stepping stones” each of which would be financed separately as Series A, B etc funding stages. Following this tried and tested method, investors would not have to fund the whole journey facing the business. Each stepping stone to growth would have its own set of business milestones representing significant and demonstrable progress with business value being enhanced significantly during each stage. With each successful milestone reached, the likelihood of ultimate business success increases and the cost of further investment capital should decrease. This approach reduces investor risk at each stage of growth and allows the business some flexibility to take advantage of new opportunities and avoid some of the greatest risk and uncertainty associated with any startup situation.