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Open Access research that challenges the mind...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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The power of bad : the negativity bias in Australian consumer sentiment announcements on stock returns

Akhtar, S and Faff, Robert and Oliver, B and Subrahmanyam, A (2011) The power of bad : the negativity bias in Australian consumer sentiment announcements on stock returns. Journal of Banking and Finance, 35 (5). pp. 1239-1249. ISSN 0378-4266

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Abstract

This paper examines the equity market reaction to the monthly release of Australian consumer sentiment news. Our results indicate that consumer sentiment has valuable information content. Further, we document a version of the “negativity effect” (from the psychology literature) in which, upon announcement of bad (good) sentiment news, the equity market experiences a significant negative (no) announcement day effect. Notably, we find that the market recovers from the bad news shock relatively quickly post-announcement. The results are robust to a broad range of additional tests.