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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

Strathprints serves world leading Open Access research by the University of Strathclyde, including research by the Strathclyde Institute of Pharmacy and Biomedical Sciences (SIPBS), where research centres such as the Industrial Biotechnology Innovation Centre (IBioIC), the Cancer Research UK Formulation Unit, SeaBioTech and the Centre for Biophotonics are based.

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An eye-tracking approach to the analysis of relevance judgments on the web : the case of Google search engine

Balatsoukas, Panagiotis and Ruthven, Ian (2012) An eye-tracking approach to the analysis of relevance judgments on the web : the case of Google search engine. Journal of the American Society for Information Science and Technology, 63 (9). pp. 1728-1746. ISSN 1532-2890

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Abstract

Eye movement data can provide an in-depth view of human reasoning and the decision-making process, and modern information retrieval (IR) research can benefit from the analysis of this type of data. The aim of this research was to examine the relationship between relevance criteria use and visual behavior in the context of predictive relevance judgments. To address this objective, a multimethod research design was employed that involved observation of participants’ eye movements, talk-aloud protocols, and postsearch interviews. Specifically, the results reported in this article came from the analysis of 281 predictive relevance judgments made by 24 participants using the Google search engine. We present a novel stepwise methodological framework for the analysis of relevance judgments and eye movements on the Web and show new patterns of relevance criteria use during predictive relevance judgment. For example, the findings showed an effect of ranking order and surrogate components (Title, Summary, and URL) on the use of relevance criteria. Also, differences were observed in the cognitive effort spent between very relevant and not relevant judgments. We conclude with the implications of this study for IR research.