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Tourist familiarity and imagery

Prentice, R. (2004) Tourist familiarity and imagery. Annals of Tourism Research, 31 (4). pp. 923-945. ISSN 0160-7383

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Abstract

The "tourist realities" or verisimilitudes of cultural tourists to the Edinburgh Old Town are analyzed using both their own voices and their responses to marketeers' images and descriptors. Specifically, the study tests the utility of familiarity in the modeling of image recognition and propensity to visit. It uses a typology of familiarity: informational, experiential, proximate, self-described, and educational. As a result of the analysis, an expansion of the typology is proposed to include two further types: self-assured and expected familiarity. Educational familiarity is further expanded into a multi-aspect concept. This septet of familiarity is proposed as a conceptual framework and methodology for characterizing "particle" markets for experience marketing.

Item type: Article
ID code: 4101
Keywords: marketing, tourism, hospitality industry, Commerce
Subjects: Social Sciences > Commerce
Department: Strathclyde Business School > Hospitality and Tourism Management
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 21 Sep 2007
    Last modified: 12 Mar 2012 10:40
    URI: http://strathprints.strath.ac.uk/id/eprint/4101

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