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Company performance. Does marketing orientation matter?

Avlonitis, George and Gounaris, Spiros (1992) Company performance. Does marketing orientation matter? In: 21 Annual EMAC Conference, 1992-05-26, Aarhus.

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This paper looks at company performance and asks does marketing orientation matter?

Item type: Conference or Workshop Item (Paper)
ID code: 41003
Keywords: company performance, marketing orientation, Marketing. Distribution of products, Marketing
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Pure Administrator
Date Deposited: 03 Sep 2012 14:29
Last modified: 06 Sep 2014 20:22

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