Avlonitis, George and Gounaris, Spiros (1992) Company performance. Does marketing orientation matter? In: European Marketing Academy Conference (EMAC), 2004-05-18 - 2004-05-21, Murcia, Spain.
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
This paper looks at marketing orientation and asks whether it matters.
| Item type: | Conference or Workshop Item (Paper) |
|---|---|
| ID code: | 41003 |
| Keywords: | company performance, marketing orientation, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Pure Administrator |
| Date Deposited: | 03 Sep 2012 14:29 |
| Last modified: | 04 Oct 2012 17:58 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/41003 |
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