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Company performance. Does marketing orientation matter?

Avlonitis, George and Gounaris, Spiros (1992) Company performance. Does marketing orientation matter? In: 21 Annual EMAC Conference, 1992-05-26, Aarhus.

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Abstract

This paper looks at company performance and asks does marketing orientation matter?

Item type: Conference or Workshop Item (Paper)
ID code: 41003
Keywords: company performance, marketing orientation, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Pure Administrator
Date Deposited: 03 Sep 2012 14:29
Last modified: 28 Oct 2013 16:38
URI: http://strathprints.strath.ac.uk/id/eprint/41003

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