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The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by Strathclyde researchers, including by researchers from the Physical Activity for Health Group based within the School of Psychological Sciences & Health. Research here seeks to better understand how and why physical activity improves health, gain a better understanding of the amount, intensity, and type of physical activity needed for health benefits, and evaluate the effect of interventions to promote physical activity.

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When motherhood is too hard to face : anti-consumption in difficult pregnancy

Tonner, Andrea (2012) When motherhood is too hard to face : anti-consumption in difficult pregnancy. In: NA - Advances in Consumer Research Volume 40. NA - Advances in Consumer Research, 40 . Association for Consumer Research, Duluth, MN, pp. 357-362.

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Abstract

This paper presents a narrative study of pregnancy, considering anti-consumption as instrumental to liminal identity. Focussed upon pregnancies at odds with motherhood ideals it finds that avoiding consumption is central to managing women's resultant 'othered' state and therefore that anti-consumption must be considered within conceptualisations of liminal consumption.