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When motherhood is too hard to face : anti-consumption in difficult pregnancy

Tonner, Andrea (2012) When motherhood is too hard to face : anti-consumption in difficult pregnancy. In: NA - Advances in Consumer Research Volume 40. NA - Advances in Consumer Research, 40 . Association for Consumer Research, Duluth, MN, pp. 357-362.

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Abstract

This paper presents a narrative study of pregnancy, considering anti-consumption as instrumental to liminal identity. Focussed upon pregnancies at odds with motherhood ideals it finds that avoiding consumption is central to managing women's resultant 'othered' state and therefore that anti-consumption must be considered within conceptualisations of liminal consumption.

Item type: Book Section
ID code: 40967
Keywords: motherhood, consumer behaviour, anti-consumption, difficult pregnancy, Marketing. Distribution of products, Marketing
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Pure Administrator
Date Deposited: 24 Aug 2012 11:53
Last modified: 06 Sep 2014 09:38
URI: http://strathprints.strath.ac.uk/id/eprint/40967

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