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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

Strathprints serves world leading Open Access research by the University of Strathclyde, including research by the Strathclyde Institute of Pharmacy and Biomedical Sciences (SIPBS), where research centres such as the Industrial Biotechnology Innovation Centre (IBioIC), the Cancer Research UK Formulation Unit, SeaBioTech and the Centre for Biophotonics are based.

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When motherhood is too hard to face : anti-consumption in difficult pregnancy

Tonner, Andrea (2012) When motherhood is too hard to face : anti-consumption in difficult pregnancy. In: NA - Advances in Consumer Research Volume 40. NA - Advances in Consumer Research, 40 . Association for Consumer Research, Duluth, MN, pp. 357-362.

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Abstract

This paper presents a narrative study of pregnancy, considering anti-consumption as instrumental to liminal identity. Focussed upon pregnancies at odds with motherhood ideals it finds that avoiding consumption is central to managing women's resultant 'othered' state and therefore that anti-consumption must be considered within conceptualisations of liminal consumption.