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The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by researchers from the Department of Computer & Information Sciences involved in mathematically structured programming, similarity and metric search, computer security, software systems, combinatronics and digital health.

The Department also includes the iSchool Research Group, which performs leading research into socio-technical phenomena and topics such as information retrieval and information seeking behaviour.

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When motherhood is too hard to face : anti-consumption in difficult pregnancy

Tonner, Andrea (2012) When motherhood is too hard to face : anti-consumption in difficult pregnancy. In: NA - Advances in Consumer Research Volume 40. NA - Advances in Consumer Research, 40 . Association for Consumer Research, Duluth, MN, pp. 357-362.

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Abstract

This paper presents a narrative study of pregnancy, considering anti-consumption as instrumental to liminal identity. Focussed upon pregnancies at odds with motherhood ideals it finds that avoiding consumption is central to managing women's resultant 'othered' state and therefore that anti-consumption must be considered within conceptualisations of liminal consumption.