Tonner, Andrea (2012) When motherhood is too hard to face : anti-consumption in difficult pregnancy. Advances in Consumer Research. ISSN 0098-9258 (In Press)
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
This paper presents a narrative study of pregnancy, considering anti-consumption as instrumental to liminal identity. Focussed upon pregnancies at odds with motherhood ideals it finds that avoiding consumption is central to managing women’s resultant ‘othered’ state and therefore that anti-consumption must be considered within conceptualisations of liminal consumption.
| Item type: | Article |
|---|---|
| ID code: | 40967 |
| Keywords: | motherhood, consumers, anti-consumption, pregnancy, difficult pregnancy, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Pure Administrator |
| Date Deposited: | 24 Aug 2012 11:53 |
| Last modified: | 24 Aug 2012 11:53 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/40967 |
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