Strathprints logo
Strathprints Home | Open Access | Browse | Search | User area | Copyright | Help | Library Home | SUPrimo

Towards intercultural competency in multicultural marketplaces

Demangeot, Catherine and Adkins, Natalie Ross and Mueller, Rene Dentiste and Henderson, Geraldine Rosa and Ferguson, Nakeisha S. and Mandiberg, James M. and Roy, Abhijit and Johnson, Guillaume and Kipnis, Eva and Pullig, Chris and Broderick, Amanda J. and Zuñiga, Miguel (2013) Towards intercultural competency in multicultural marketplaces. Journal of Public Policy and Marketing, 32 (2013). pp. 156-164. ISSN 0743-9156

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

Intercultural competency plays a pivotal role in creating a more equitable and just marketplace where situations of marketplace vulnerability are minimized and resiliency is enhanced. Intercultural competency is the ability to understand, adapt, and accommodate another’s culture. In this essay, a framework of intercultural competency development in multicultural marketplaces is presented. Resilience building actions for multicultural marketplace actors, specifically, consumers, businesses/marketers, community groups and NGOs, and policy makers, are discussed for three phases of intercultural competency development.

Item type: Article
ID code: 40836
Keywords: multicultural marketplaces; , vulnerability, diversity, intercultural, Marketing. Distribution of products, Economics and Econometrics, Business and International Management, Marketing
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Pure Administrator
Date Deposited: 09 Aug 2012 14:31
Last modified: 05 Sep 2014 17:16
URI: http://strathprints.strath.ac.uk/id/eprint/40836

Actions (login required)

View Item