Alexander, Matthew and Hamilton, Kathy (2012) Labour of love : reforging community ownership and identity. In: Association of Consumer Research, 2012-10-04 - 2012-10-06, Vancouver.
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
This film focuses on consumer adoption of train stations and demonstrates how the local community can work with market forces to retain a sense of place through environment enhancements. In contrast to studies on guerrilla community activity, we demonstrate how firm involvement can legitimise community actors and cocreate mutual benefits
| Item type: | Conference or Workshop Item (Other) |
|---|---|
| ID code: | 40763 |
| Keywords: | film festival, community ownership, identity, labour of love, reforging, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Pure Administrator |
| Date Deposited: | 06 Aug 2012 15:56 |
| Last modified: | 04 Oct 2012 17:58 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/40763 |
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