Picture of scraped petri dish

Scrape below the surface of Strathprints...

Explore world class Open Access research by researchers at the University of Strathclyde, a leading technological university.

Explore

Labour of love : reforging community ownership and identity

Alexander, Matthew and Hamilton, Kathy (2012) Labour of love : reforging community ownership and identity. In: Association of Consumer Research, 2012-10-04 - 2012-10-06.

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

This film focuses on consumer adoption of train stations and demonstrates how the local community can work with market forces to retain a sense of place through environment enhancements. In contrast to studies on guerrilla community activity, we demonstrate how firm involvement can legitimise community actors and cocreate mutual benefits