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Labour of love : reforging community ownership and identity

Alexander, Matthew and Hamilton, Kathy (2012) Labour of love : reforging community ownership and identity. In: Association of Consumer Research, 2012-10-04 - 2012-10-06, Vancouver.

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Abstract

This film focuses on consumer adoption of train stations and demonstrates how the local community can work with market forces to retain a sense of place through environment enhancements. In contrast to studies on guerrilla community activity, we demonstrate how firm involvement can legitimise community actors and cocreate mutual benefits

Item type: Conference or Workshop Item (Other)
ID code: 40763
Keywords: film festival, community ownership, identity, labour of love, reforging, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Pure Administrator
Date Deposited: 06 Aug 2012 15:56
Last modified: 04 Oct 2012 17:58
URI: http://strathprints.strath.ac.uk/id/eprint/40763

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