Jafari, Aliakbar and Suerdem, Ahmet (2011) The sacred and the profane in Islamic consumption. Advances in Consumer Research. ISSN 0098-9258 (In Press)
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
This paper examines the concept of material consumption culture in the Moslem world. It differentiates between institutionalized religion and religion as culture, contests the portrayal of Islam as a dogmatic ideological system, and concludes that in their profane consumption practices, Moslems interpret the sacred (Islamic guidelines) in multiple ways.
| Item type: | Article |
|---|---|
| ID code: | 40748 |
| Keywords: | Islamic marketing, Islamic consumption, consumption culture, Islamic culture, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Pure Administrator |
| Date Deposited: | 06 Aug 2012 15:56 |
| Last modified: | 06 Aug 2012 15:56 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/40748 |
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