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The sacred and the profane in Islamic consumption

Jafari, Aliakbar and Suerdem, Ahmet (2011) The sacred and the profane in Islamic consumption. Advances in Consumer Research, 39 (1). pp. 427-429. ISSN 0098-9258

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Abstract

This paper examines the concept of material consumption culture in the Moslem world. It differentiates between institutionalized religion and religion as culture, contests the portrayal of Islam as a dogmatic ideological system, and concludes that in their profane consumption practices, Moslems interpret the sacred (Islamic guidelines) in multiple ways.