Jafari, Aliakbar and Suerdem, Ahmet (2011) The sacred and the profane in Islamic consumption. Advances in Consumer Research, 39 (1). pp. 427-429. ISSN 0098-9258Full text not available in this repository. (Request a copy from the Strathclyde author)
This paper examines the concept of material consumption culture in the Moslem world. It differentiates between institutionalized religion and religion as culture, contests the portrayal of Islam as a dogmatic ideological system, and concludes that in their profane consumption practices, Moslems interpret the sacred (Islamic guidelines) in multiple ways.
|Keywords:||Islamic marketing, Islamic consumption, consumption culture, Islamic culture, Marketing. Distribution of products, Economics and Econometrics, Applied Psychology, Marketing|
|Subjects:||Social Sciences > Commerce > Marketing. Distribution of products|
|Department:||Strathclyde Business School > Marketing|
|Depositing user:||Pure Administrator|
|Date Deposited:||06 Aug 2012 14:56|
|Last modified:||28 Feb 2017 01:08|