Baum, T.G. and Hassanien, A.S. (2003) Hotel re-positioning through property renovation. Tourism and Hospitality Research, 4 (2). pp. 144-157. ISSN 1467-3584Full text not available in this repository. (Request a copy from the Strathclyde author)
The primary focus of this research is to explore to what extent hoteliers deal with renovation as a marketing tool, to investigate the perception and practice of hoteliers, architects and interior designers about repositioning and renovation and to identify and analyse some aspects of the renovation process in hotels.
|Keywords:||hospitality industry, hotels, marketing, tourism, Commerce, Tourism, Leisure and Hospitality Management, Geography, Planning and Development|
|Subjects:||Social Sciences > Commerce|
|Department:||Strathclyde Business School > Human Resource Management|
|Depositing user:||Strathprints Administrator|
|Date Deposited:||19 Sep 2007|
|Last modified:||20 Jul 2016 00:03|