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Open Access research that challenges the mind...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Hotel re-positioning through property renovation

Baum, T.G. and Hassanien, A.S. (2003) Hotel re-positioning through property renovation. Tourism and Hospitality Research, 4 (2). pp. 144-157. ISSN 1467-3584

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Abstract

The primary focus of this research is to explore to what extent hoteliers deal with renovation as a marketing tool, to investigate the perception and practice of hoteliers, architects and interior designers about repositioning and renovation and to identify and analyse some aspects of the renovation process in hotels.