Baum, T.G. and Hassanien, A.S. (2003) Hotel re-positioning through property renovation. Tourism and Hospitality Research, 4 (2). pp. 144-157. ISSN 1467-3584
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
The primary focus of this research is to explore to what extent hoteliers deal with renovation as a marketing tool, to investigate the perception and practice of hoteliers, architects and interior designers about repositioning and renovation and to identify and analyse some aspects of the renovation process in hotels.
| Item type: | Article |
|---|---|
| ID code: | 4072 |
| Keywords: | hospitality industry, hotels, marketing, tourism, Commerce |
| Subjects: | Social Sciences > Commerce |
| Department: | Strathclyde Business School > Human Resource Management |
| Related URLs: | |
| Depositing user: | Strathprints Administrator |
| Date Deposited: | 19 Sep 2007 |
| Last modified: | 04 Oct 2012 12:06 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/4072 |
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