Strathprints Home | Open Access | Browse | Search | User area | Copyright | Help | Library Home | SUPrimo

Hotel re-positioning through property renovation

Baum, T.G. and Hassanien, A.S. (2003) Hotel re-positioning through property renovation. Tourism and Hospitality Research, 4 (2). pp. 144-157. ISSN 1467-3584

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

The primary focus of this research is to explore to what extent hoteliers deal with renovation as a marketing tool, to investigate the perception and practice of hoteliers, architects and interior designers about repositioning and renovation and to identify and analyse some aspects of the renovation process in hotels.

Item type: Article
ID code: 4072
Keywords: hospitality industry, hotels, marketing, tourism, Commerce, Tourism, Leisure and Hospitality Management, Geography, Planning and Development
Subjects: Social Sciences > Commerce
Department: Strathclyde Business School > Human Resource Management
Related URLs:
Depositing user: Strathprints Administrator
Date Deposited: 19 Sep 2007
Last modified: 04 Sep 2014 15:18
URI: http://strathprints.strath.ac.uk/id/eprint/4072

Actions (login required)

View Item