Picture of a black hole

Strathclyde Open Access research that creates ripples...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of research papers by University of Strathclyde researchers, including by Strathclyde physicists involved in observing gravitational waves and black hole mergers as part of the Laser Interferometer Gravitational-Wave Observatory (LIGO) - but also other internationally significant research from the Department of Physics. Discover why Strathclyde's physics research is making ripples...

Strathprints also exposes world leading research from the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

Discover more...

Virtual special issue: reflections on the relationships between power, knowledge and marketplace agency

Tadajewski, Mark and Jafari, Aliakbar (2012) Virtual special issue: reflections on the relationships between power, knowledge and marketplace agency. Marketing Theory (Virtua). ISSN 1470-5931

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

Marketing theory has long been a champion of studies that seek to engage with the nature of knowledge about marketing, the ways in which it is mobilised and its role in the legitimation of certain ways of reflecting on interpersonal relations and the social world (Bettany et al., 2010; Jafari et al., 2012; Marion, 2006; O’Reilly, 2006; Tadajewski, 2006). Within this virtual special issue, the contributions to these intertwined debates range across the paradigmatic spectrum. We include the insights of those who take a more conventional perspective on the topic of knowledge production, seeking to advance the science of marketing, produce knowledge for marketing managers, and who stress the need for consensus on key concepts and principles (e.g. Rossiter, 2001; Midgley, 2002). Such epistemological reflections are valuable provided that they do not become totalising, proffering their own viewpoint as necessarily the most advantageous without being willing to debate and engage with the challenges offered by alternative perspectives (Brodie et al., 1997; Kilbourne, 1998; Maclaran et al., 2009; Marsden and Littler, 1996; Palmer and Ponsonby, 2002; Tadajewski, 2010).