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A new planning tool : the tourism opportunity spectrum

Butler, R. and Waldbrook, L. (2003) A new planning tool : the tourism opportunity spectrum. Journal of Tourism and Cultural Change, 1. pp. 25-36. ISSN 1476-6825

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Abstract

This article presents a new planning tool for natural resource-based tourism development, the Tourism Opportunity Spectrum. It is based on Clarke and Stankey's (1979) Recreation Opportunity Spectrum and presents a framework for tourism development incorporating factors of accessibility (both transportation and marketing channels), characteristics of tourism infrastructure, degrees of social interaction (host/guest, crowding), other nonadventure uses, acceptability of regimentation. The responsibility for these factors under the TOS is discussed and its use is illustrated using examples from Canada's Western Arctic.