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A new planning tool : the tourism opportunity spectrum

Butler, R. and Waldbrook, L. (2003) A new planning tool : the tourism opportunity spectrum. Journal of Tourism and Cultural Change, 1. pp. 25-36. ISSN 1476-6825

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Abstract

This article presents a new planning tool for natural resource-based tourism development, the Tourism Opportunity Spectrum. It is based on Clarke and Stankey's (1979) Recreation Opportunity Spectrum and presents a framework for tourism development incorporating factors of accessibility (both transportation and marketing channels), characteristics of tourism infrastructure, degrees of social interaction (host/guest, crowding), other nonadventure uses, acceptability of regimentation. The responsibility for these factors under the TOS is discussed and its use is illustrated using examples from Canada's Western Arctic.

Item type: Article
ID code: 4054
Keywords: tourism, transportation, marketing, hospitality industry, Commerce, Cultural Studies, Transportation, Nature and Landscape Conservation, Tourism, Leisure and Hospitality Management, Geography, Planning and Development
Subjects: Social Sciences > Commerce
Department: Strathclyde Business School > Hospitality and Tourism Management
Depositing user: Strathprints Administrator
Date Deposited: 14 Sep 2007
Last modified: 04 Sep 2014 14:19
URI: http://strathprints.strath.ac.uk/id/eprint/4054

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