Butler, R. and Waldbrook, L. (2003) A new planning tool : the tourism opportunity spectrum. Journal of Tourism and Cultural Change, 1. pp. 25-36. ISSN 1476-6825Full text not available in this repository. (Request a copy from the Strathclyde author)
This article presents a new planning tool for natural resource-based tourism development, the Tourism Opportunity Spectrum. It is based on Clarke and Stankey's (1979) Recreation Opportunity Spectrum and presents a framework for tourism development incorporating factors of accessibility (both transportation and marketing channels), characteristics of tourism infrastructure, degrees of social interaction (host/guest, crowding), other nonadventure uses, acceptability of regimentation. The responsibility for these factors under the TOS is discussed and its use is illustrated using examples from Canada's Western Arctic.
|Keywords:||tourism, transportation, marketing, hospitality industry, Commerce, Cultural Studies, Transportation, Nature and Landscape Conservation, Tourism, Leisure and Hospitality Management, Geography, Planning and Development|
|Subjects:||Social Sciences > Commerce|
|Department:||Strathclyde Business School > Hospitality and Tourism Management|
|Depositing user:||Strathprints Administrator|
|Date Deposited:||14 Sep 2007|
|Last modified:||12 Jun 2016 00:05|