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Reflections on discriminant validity : Reexamining the Bove et al. (2009) findings

Shiu, E. and Pervan, S. J. and Bove, L. L. and Beatty, S. E. (2011) Reflections on discriminant validity : Reexamining the Bove et al. (2009) findings. Journal of Business Research, 64 (5). pp. 497-500. ISSN 0148-2963

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Abstract

Bove, Pervan, Beatty and Shiu (2009) develop and test a latent variable model of the role of service workers in encouraging helpful behaviors by customers towards the service business (OCBs). Farrell (2010) questions these findings due to an incorrect application of the Fornell and Larcker (1981) discriminant validity test. The authors respond to Farrell's criticism by discussing the options available for assessing discriminant validity, the current use of these options in top journals, the underlying assumptions of these assessments, and the appropriateness of the alternative assessments under different types of situations. Finally, the authors address the specific concerns raised in Farrell (2010) in regard to Bove et al. (2009).

Item type: Article
ID code: 40450
Keywords: structural equation models, average variance extracted, latent variable modeling, customer citizenship behavior, discriminant validity, measurement error, Marketing. Distribution of products, Marketing
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Pure Administrator
Date Deposited: 17 Jul 2012 16:34
Last modified: 27 Mar 2014 10:18
URI: http://strathprints.strath.ac.uk/id/eprint/40450

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