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Reasons for going green in serviced accommodation establishments

Tzschentke, Nadia and Kirk, David and Lynch, Paul A. (2004) Reasons for going green in serviced accommodation establishments. International Journal of Contemporary Hospitality Management, 16 (2). pp. 125-135. ISSN 0959-6119

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Abstract

This paper reports on the preliminary findings of an exploratory study on environmental decision making in the context of largely small serviced accommodation establishments. It focuses on the motivations of owner-managers for becoming environmentally involved and their reasons for joining an environmental accreditation scheme. The study was conducted in Scotland using face-to-face in-depth interviews with members of the Green Tourism Business Scheme, an environmental accreditation scheme for tourism businesses. Initial analysis suggests that involvement in environmental activities may be driven by economic as well as ethical considerations. The results point to the role played by personal values and beliefs in small firms' decision making and the need to gain a greater understanding of the complexity of motives that drive the small hospitality business owner.

Item type: Article
ID code: 4045
Keywords: environmental management, green marketing, hospitality services, Commerce, Tourism, Leisure and Hospitality Management
Subjects: Social Sciences > Commerce
Department: Strathclyde Business School > Strategy and Organisation
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 13 Sep 2007
    Last modified: 04 Sep 2014 16:05
    URI: http://strathprints.strath.ac.uk/id/eprint/4045

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