King, Brian and Morrison, Alison J. (2002) Small tourism business and e-commerce: victorian tourism online. Tourism and Hospitality Research, 4 (2). pp. 104-115. ISSN 1467-3584
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
The success of many destination marketing initiatives is dependent upon the effective engagement of a significant proportion of small tourism businesses. This represents a significant challenge for public sector agencies charged with the development and implementation of such initiatives, many of which have deliberately integrated e-commerce components in response to the re-engineering of tourism market places and supply chains. Drawing on associated literature and empirical research presented in the form of a case study, this paper makes a contribution towards understanding and knowledge pertaining to small tourism businesses, their engagement in e-commerce practices and consequential interaction with destination marketing organizations.
| Item type: | Article |
|---|---|
| ID code: | 4035 |
| Keywords: | marketing, small businesses, hospitality, research, e-commerce, tourism, Commerce |
| Subjects: | Social Sciences > Commerce |
| Department: | Strathclyde Business School > Hospitality and Tourism Management |
| Related URLs: | |
| Depositing user: | Strathprints Administrator |
| Date Deposited: | 13 Sep 2007 |
| Last modified: | 04 Oct 2012 12:06 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/4035 |
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