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Open Access research that challenges the mind...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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A franchise: a resource rich small service firm?

Lashley, Conrad and Morrison, Alison J. (2003) A franchise: a resource rich small service firm? Services Industries Journal, 23 (4). pp. 135-148. ISSN 0264-2069

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Abstract

Internationally, the small firm community has been the focus of attention from academics and policy makers for several decades. On the other hand, franchising of services is a relative newcomer, particularly in the United Kingdom, and has not received the attention that this form of business organization warrants. This article investigated the extent to which franchising represents the intelligent leverage of reources by small firm owner-operator franchisees, focusing on one major benchmark franchisor in the UK - McDonald's Restaurants Ltd. The article enables the exploration of the profile of individuals attracted to franshising and the associated resources, costs, tensions and contradictions, and moves discussion towards conclusions based on a resource scarcity/efficiency thesis from the dual perspectives of the franchisee and franchisor.