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Entrepreneurship and sustainable tourism: A case study of the houseboats of Kerala

Kokkranikal, Jithendran J. and Morrison, Alison J. (2002) Entrepreneurship and sustainable tourism: A case study of the houseboats of Kerala. Tourism and Hospitality Research, 4 (1). pp. 7-20. ISSN 1467-3584

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Within developing countries it has been identified that one means of achieving sustainable tourism is through the effective engagement of local communities. In particular, this involves the encouragement of indigenous entrepreneurship, often in the forms of self-employment and small-scale enterprises. The aim is to maximise potential economic and social benefits of tourism development within the host destinations. This paper provides a conceptual framework and descriptive case study within which to analyse an example of indigenous entrepreneurship as evidence in the operators of a houseboat tourism product in the State of Kerala, India. Conclusions are drawn relative to the sustainability of both the product and indigenous entrepreneurial activity