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New Developments in Online Marketing

Tagg, Stephen and Stevenson, Alan and Vescovi, Tiziano, eds. (2012) New Developments in Online Marketing. Taylor and Francis. ISBN 978-0415628877

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Abstract

There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications platform; a phase characterised by information ‘pull’ rather than ‘push’, user-generated content, openness, sharing, collaboration, interaction, communities, and social networking. New generation Web-based communities and hosted applications are beginning to have a major impact on customer behaviour across a diverse range of industries. These new applications represent a fundamental change in the way people use the Internet, their online expectations, and experiences.

Item type: Book
ID code: 40039
Keywords: marketing , online marketing , internet, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Pure Administrator
Date Deposited: 14 Jun 2012 10:05
Last modified: 06 Jul 2012 16:18
URI: http://strathprints.strath.ac.uk/id/eprint/40039

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