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A contingency theory of rhetorical congruence

Sillince, John A.A. (2005) A contingency theory of rhetorical congruence. Academy of Management Review, 30 (3). pp. 608-621. ISSN 0363-7425

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Abstract

I argue that attempts to adapt structure to contingencies will be unsuccessful unless there is also rhetorical congruence, which has two parts. First, rhetorical congurence exists if rhetoric is appropriate to contingencies. For example, decentralization aimed at increasing local initiative will lead to more requests by headquarters for advice from subsidiaries. Second, it exists if the various rhetorical processes are in balance with one another. For example, as the environment becomes more uncertain and as more differentiation rhetoric is used in response, further integration rhetoric will be prompted to establish balance.

Item type: Article
ID code: 3997
Keywords: organisational behaviour, rhetorical congruence, Commerce, Business, Management and Accounting(all), Strategy and Management, Management of Technology and Innovation
Subjects: Social Sciences > Commerce
Department: Strathclyde Business School > Strategy and Organisation
Related URLs:
Depositing user: Strathprints Administrator
Date Deposited: 24 Aug 2007
Last modified: 04 Sep 2014 13:26
URI: http://strathprints.strath.ac.uk/id/eprint/3997

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