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Global contributions to marketing management

Tadajewski, Mark and Hewer, Anthony (2012) Global contributions to marketing management. Journal of Marketing Management. ISSN 0267-257X

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Abstract

Editorial describing global contributions to marketing management.

Item type: Article
ID code: 39943
Keywords: marketing management, marketing, Marketing. Distribution of products, Strategy and Management, Marketing
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date Deposited: 06 Jun 2012 14:17
Last modified: 21 May 2015 14:37
URI: http://strathprints.strath.ac.uk/id/eprint/39943

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