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Book Review: ‘Handbook of Islamic Marketing’ edited by Ozlem Sandikci and Gillian Rice

Jafari, Aliakbar (2014) Book Review: ‘Handbook of Islamic Marketing’ edited by Ozlem Sandikci and Gillian Rice. [Review] (In Press)

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Abstract

This article reviews the 'Handbook of Islamic Marketing’ edited by Ozlem Sandikci and Gillian Rice. Cheltenham (UK): Edward Elgar. 2011. ISBN 978 1 84980 013 6.

Item type: Review
ID code: 39771
Keywords: Islamic marketing, Middle Eastern politics, Muslim consumers, Muslim branding, anthropology, sociology, Marketing. Distribution of products, Marketing
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Pure Administrator
    Date Deposited: 29 May 2012 10:32
    Last modified: 05 Sep 2014 16:02
    URI: http://strathprints.strath.ac.uk/id/eprint/39771

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