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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Editorial: Engaging marketing management

Tadajewski, Mark and Hewer, Anthony (2012) Editorial: Engaging marketing management. Journal of Marketing Management, 28 (7-8). ISSN 0267-257X

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Abstract

This editorial discusses engaging marketing management.