Picture of a sphere with binary code

Making Strathclyde research discoverable to the world...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. It exposes Strathclyde's world leading Open Access research to many of the world's leading resource discovery tools, and from there onto the screens of researchers around the world.

Explore Strathclyde Open Access research content

Editorial: Engaging marketing management

Tadajewski, Mark and Hewer, Anthony (2012) Editorial: Engaging marketing management. Journal of Marketing Management, 28 (7-8). ISSN 0267-257X

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

This editorial discusses engaging marketing management.