Picture of athlete cycling

Open Access research with a real impact on health...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by Strathclyde researchers, including by researchers from the Physical Activity for Health Group based within the School of Psychological Sciences & Health. Research here seeks to better understand how and why physical activity improves health, gain a better understanding of the amount, intensity, and type of physical activity needed for health benefits, and evaluate the effect of interventions to promote physical activity.

Explore open research content by Physical Activity for Health...

Can society nurture humanistic marketing?

Jafari, Aliakbar (2013) Can society nurture humanistic marketing? In: Humanistic Marketing. Humanism in Business . Palgrave McMillan, Hampshire, pp. 113-125. ISBN 9781137353283

[img]
Preview
PDF (Jafari 2013 Humanistic Marketing)
Jafari_2013_Humanistic_Marketing.pdf - Preprint

Download (453kB) | Preview

Abstract

For more than four decades, academic debates on the morality of marketing have focused mainly on the advantages and disadvantages of marketing as an institution. This essay questions the usefulness of such debates to addressing many challenges of life in contemporary society and argues that engagement in such discussions will only entrap us in vicious circles of argumentation. The author calls for collective social responsibility and argues that humanistic marketing can only be realised in a humanistic society.