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Can society nurture humanistic marketing?

Jafari, Aliakbar (2013) Can society nurture humanistic marketing? In: Humanistic Marketing. Humanism in Business . Palgrave Macmillan, Hampshire, pp. 113-125. ISBN 9781137353283

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    For more than four decades, academic debates on the morality of marketing have focused mainly on the advantages and disadvantages of marketing as an institution. This essay questions the usefulness of such debates to addressing many challenges of life in contemporary society and argues that engagement in such discussions will only entrap us in vicious circles of argumentation. The author calls for collective social responsibility and argues that humanistic marketing can only be realised in a humanistic society.

    Item type: Book Section
    ID code: 39605
    Keywords: humanistic marketing , marketing, humanism, morality, Marketing. Distribution of products, Marketing
    Subjects: Social Sciences > Commerce > Marketing. Distribution of products
    Department: Strathclyde Business School > Marketing
    Related URLs:
    Depositing user: Pure Administrator
    Date Deposited: 09 May 2012 10:13
    Last modified: 04 Jul 2014 15:45

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