Jafari, Aliakbar (2013) Can society nurture humanistic marketing? In: Humanistic Marketing. Palgrave Macmillan, New York. (In Press)
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
For more than four decades, academic debates on the morality of marketing have focused mainly on the advantages and disadvantages of marketing as an institution. This essay questions the usefulness of such debates to addressing many challenges of life in contemporary society and argues that engagement in such discussions will only entrap us in vicious circles of argumentation. The author calls for collective social responsibility and argues that humanistic marketing can only be realised in a humanistic society.
| Item type: | Book Section |
|---|---|
| ID code: | 39605 |
| Keywords: | humanistic marketing , marketing, humanism, morality, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Pure Administrator |
| Date Deposited: | 09 May 2012 10:13 |
| Last modified: | 09 May 2012 10:13 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/39605 |
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