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ScotRail and Adopt A Station: the indirect benefits of community involvement in public transport spaces

Alexander, Matthew (2012) ScotRail and Adopt A Station: the indirect benefits of community involvement in public transport spaces. Scottish Transport Review, 54 (April). pp. 18-20. ISSN 1462-8708

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    Abstract

    In recent years the customer role has evolved from a passive recipient of services to a proactive cocreator in the activities of an organisation Customers are increasingly viewed as a resource with firms increasing collaboration to increase benefits to both parties. Cocreation activity can offer improved predictability and quality in the exchange for the firm and feelings of self-efficacy, enjoyment and psychological benefits for customers. Research exploring cocreation focuses mainly on direct relationships between a firm and it’s customers and the benefits accrued therein. Little attention has explored the extent to which collaborative activities might have an indirect effect on parties not directly involved in the process. This paper is based on a doctoral study which measured how value cocreation within a public transport setting can offer both direct and indirect benefits to users.

    Item type: Article
    ID code: 39463
    Keywords: cocreation, transport services, ScotRail , value cocreation , public transport, Transportation and Communications
    Subjects: Social Sciences > Transportation and Communications
    Department: Strathclyde Business School > Marketing
    Related URLs:
      Depositing user: Pure Administrator
      Date Deposited: 01 May 2012 10:10
      Last modified: 11 Jul 2012 03:34
      URI: http://strathprints.strath.ac.uk/id/eprint/39463

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