Picture of smart phone in human hand

World leading smartphone and mobile technology research at Strathclyde...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by Strathclyde researchers from the Department of Computer & Information Sciences involved in researching exciting new applications for mobile and smartphone technology. But the transformative application of mobile technologies is also the focus of research within disciplines as diverse as Electronic & Electrical Engineering, Marketing, Human Resource Management and Biomedical Enginering, among others.

Explore Strathclyde's Open Access research on smartphone technology now...

PR must die: Spin, anti-spin and political public relations in the UK, 1997 - 2004

McNair, B. (2005) PR must die: Spin, anti-spin and political public relations in the UK, 1997 - 2004. Journalism Studies, 5 (3). pp. 325-338. ISSN 1461-670X

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

This essay critically assesses the 'demonology of spin' which has dominated British political journalism, and academic writing on public relations since the rise of New Labour in the 1990s. It reviews the history of British political public relations (PR), and traces the emergence of journalistic hostility to the professional communication practices of New Labour in government. This 'demonology' is viewed in the context of the professional rivalry born of mutual interdependence between PR practitioners and political journalists, and assessed as an inevitable consequence of that competition. While arguing for ethical constraints on both PR and journalistic professionals, the article concludes that an adversarial relationship between both groups is an important safeguard against the excesses of either.