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Determining customer needs for living skills and the impact of these needs on services design

Horne, S. and Hewer, P.A. and Kerr, K. (2003) Determining customer needs for living skills and the impact of these needs on services design. In: Academy of Marketing Conference, 1900-01-01.

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Abstract

This paper looks at determining customer needs for living skills and the impact of these needs on services design