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Determining customer needs for living skills and the impact of these needs on services design

Horne, S. and Hewer, P.A. and Kerr, K. (2003) Determining customer needs for living skills and the impact of these needs on services design. In: Academy of Marketing Conference, 1900-01-01.

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Abstract

This paper looks at determining customer needs for living skills and the impact of these needs on services design

Item type: Conference or Workshop Item (Paper)
ID code: 39334
Keywords: determining, customer needs, living skills, impact, services design, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date Deposited: 24 Apr 2012 13:47
Last modified: 22 May 2015 09:09
URI: http://strathprints.strath.ac.uk/id/eprint/39334

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